Ways people discover books

How do people discover books to buy? You might be surprised by some of the ways.

US Market [1] Top Places

• Word-of-mouth (still number 1)

• Libraries

• Browsing online and in brick and mortar book shops (sometimes people will buy books they found online in a bookshop)

• Author events (in person and virtual)

• Pirated eBooks* (I found this surprising)

• Other ways... like influencers etc

UK Market [2]

• 25-34 year olds will buy physical copies they read as an eBook

• Amazon [3]

Sources:

[1] https://www.statista.com/statistics/1275648/us-book-purchasing/; https://drive.google.com/drive/folders/10DlCPSvcVnHEIcAsD7pJJRc_Tsf3Fodu

[2] https://www.statista.com/statistics/291800/age-distribution-of-e-book-downloaders-and-accessers-in-the-uk/

[3] https://www.statista.com/forecasts/997836/book-purchases-by-store-brand-in-the-uk